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What’s notable about the new webmaker events platform
Many of you probably saw this yesterday as part of the launch of the Mozilla Webmaker initiative, but we’ve gone live with a new distributed events platform to support webmaker events at...
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A Cat Signal in the San Francisco sky?
Last night, if you were near the Embarcadero area of San Francisco, you might have seen an interesting sight: Marking the launch of the Internet Defense League, (and not coincidentally going up the...
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“The world I want to live in”
Over the past few weeks,we’ve made our first attempts to directly fundraise based on our Webmaker initiative. We led off, two weeks ago, with a monthly donation appeal focused on the core Webmaker...
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New fundraising campaign: help with QA?
Later this week, we’re rolling out a fun new fundraising campaign that I wanted to surface before it launches. If you happen to be on the mailing lists for any of the US election campaigns this might...
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MozFest Contest Update and First Winner!
There are just a few days left in our contest to win a trip to the Mozilla Festival in London – enter by midnight on Saturday, October 20th, if you haven’t already! – and the first winner has already...
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2012 End-of-Year (EOY) Fundraising Update
This year’s EOY campaign has been going on for a few weeks now, so I wanted to update folks on where we are and what’s happening — as you’ll be seeing more of it in the final two weeks of the year....
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2013 Mozilla Email Program Evolution
Since mid-2011, our then non-existent email program has grown by leaps and bounds. We’ve gone from 26,000 subscribers to 580,000 subscribers, with continued growth of 5,000-10,000 subscribers per week....
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2012 EOY Fundraising: Success!
Reporting back on our just-completed 2012 End-of-Year (EOY) fundraising campaign: The results were very good! As compared to last year’s campaign, we did better this year in every way, and finished the...
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Email and donations training
Earlier this week I gave a training to our new development ($$, not engineering) team here at Mozilla on online campaigns (with emphasis on emails and donations). I got a few requests for the deck, so...
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Why open rates are not what you test
Something that I like to talk about when the topic of email testing comes up is the idea that open rates — while the email statistic people are often the most familiar with — are pretty much never the...
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Once a Mozillian …
It is with a bit of sadness and a lot of excitement that today is my last day working for Mozilla — I start on Monday at Greenpeace’s Digital Mobilisation Lab, with a specific focus on climate...
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